The marketing and communications space has long been a hub of innovation and creative expression, driving culture and fuelling economic growth across the globe.
At its core, the creativity we breed is about pushing boundaries, challenging conventions, and imagining new ways of seeing and being. It is an essential human trait that can inspire, transform, and connect us.
As the CEO of Publicis Africa, I have had the privilege of working with some of the most talented creatives in the industry.
From writers and designers to strategists and producers, there is no denying that the creative sector in communications is a melting pot of the most innovative and dynamic minds this country has to offer.
Nurturing talent
This industry provides a platform for young creatives to not only showcase their skills and talents but express themselves in a way that they feel heard.
However, as much as creative industries have become an essential contributor to the global economy, nurturing young talented creatives remains a daunting challenge.
The creative industry in South Africa also faces a significant challenge: talent drain. Despite being filled with talented and determined creatives, the country struggles to retain its young creative minds.
The potential of these individuals is immense, and it is crucial for the industry to actively address this issue.
As an industry, we have to take active steps to fostering an environment built to unlock potential in young creatives. Based on my experience, here are a few active steps we must take to take identify, nurture, and fuel our creative talent.
